Our traditional system of attending call is like a customer call a company, the receptionist picks the phone and asks who they want to talk to and then line is connected to concern person. Now system is entirely changed IVR system, IVR system is a pre recorded voice stored with different department numbers connected in a single number.
Say for example your IVR number is 1800 **** **** and your company is garments manufacturing company. Then it will be like this, when a customer call your toll free number it will route to your IVR where it say press 1 to talk to sales department , 2 for marketing department, 3 for complaints, if the customer wants to talk to marketing department he can directly press 2 and talk to the marketing person.
Say for example your IVR number is 1800 **** **** and your company is garments manufacturing company. Then it will be like this, when a customer call your toll free number it will route to your IVR where it say press 1 to talk to sales department , 2 for marketing department, 3 for complaints, if the customer wants to talk to marketing department he can directly press 2 and talk to the marketing person.